Positive and Approachable – that’s the hallmark of Tote Board, articulated in its logo.
The lowercase fonts with its soft edges evoke a sense of friendliness and approachability. The crescent that undergirds the name forms a smile, signifying the caring side of Tote Board and the joy it brings to people’s lives.
While the colour blue represents professionalism and trustworthiness, the colour orange glows with warmth and humanity. Seen in totality, Tote Board puts its stamp as a professional and approachable organisation that values people.