“Ho Say Bo” Responsible Gambling Customer Education Campaign
In January 2020, Singapore Pools rolled out a new series of Responsible Gaming (RG) communications. The concept behind this RG communication series was to gently remind customers about responsible play, using a mixture of catchy and local
colloquial headlines, complemented by distinctive RG reminders and refreshing graphics. RG collaterals are available across Singapore Pools outlets, the Racecourse, Off Course Betting Centres and the Singapore Pools website.