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From 10 to 23 May 2019, Singapore Pools took part in the Responsible Gambling Awareness Week (RGAW) organised by the Responsible Gambling Forum (RGF) to advocate responsible play. As part of the RGAW, Singapore Pools held seven four-hourly roadshows at selected Singapore Pools outlets to educate patrons on responsible gaming. The RG ambassadors shared tips with patrons, such as learning to keep to a set budget and taking breaks between play.
In July 2019, Singapore Pools was awarded the Level 4 Certification of the World Lottery Association’s Responsible Gaming Framework, the highest accolade for responsible gaming in the industry. This achievement was a result of having demonstrated continuous improvements to implement Responsible Gaming principles into operations, including enhancements to responsible play management tools on remote gambling channels. Singapore Pools previously received this award in 2012 and 2015, and remains one of only eight operators in the Asia Pacific region to attain this level of certification.
In January 2020, Singapore Pools rolled out a new series of Responsible Gaming (RG) communications. The concept behind this RG communication series was to gently remind customers about responsible play, using a mixture of catchy and local colloquial headlines, complemented by distinctive RG reminders and refreshing graphics. RG collaterals are available across Singapore Pools outlets, the Racecourse, Off Course Betting Centres and the Singapore Pools website.
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