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Tote Board, NCSS Launch Disability Awareness Campaign

Tote Board, in collaboration with its partner National Council of Social Service, launched the Disability Awareness Campaign at the Enabling Village today. 


Do you see a person who has a disability, or a disabled person?

This year’s Disability Awareness Campaign – See The True Me, is part of a five-year public education effort to promote inclusion in Singapore. The campaign seeks to engage Singaporeans to better understand the barriers faced by people with disabilities, appreciate their abilities and to also foster a more inclusive and caring society in Singapore. 


Looking beyond the disability to see the true person

The campaign is part of the Tote Board-Enabling Lives Initiative − a $30 million fund set aside by Tote Board dedicated to improve the lives of persons with disabilities and their caregivers. 

Mr Fong Yong Kian, Chief Executive, Tote Board, said, “Tote Board is committed to Giving Hope, Improving Lives, by helping vulnerable groups and improving lives of all in Singapore. We want to contribute towards building an inclusive, resilient and vibrant community through our grants, with the gaming surpluses from our subsidiaries - Singapore Pools and Singapore Turf Club. Tote Board works closely with NCSS and SG Enable on the $30 million Tote Board-Enabling Lives Initiative, to help persons with disabilities and their caregivers. 

We need to enhance our awareness, have a good appreciation and show empathy to the challenges faced by persons with disabilities. The See the True Me campaign signals our conviction that persons with disabilities are one of us in the community. Indeed, they are ordinary people leading extraordinary lives, passionate about their lives and can contribute their fair share to the community. We should do our part as Singaporeans to help and embrace persons with disabilities and integrate them seamlessly, to achieve an inclusive community. The See the True Me campaign is therefore an important thrust of the Tote Board-Enabling Lives Initiative. We are very happy to work collaboratively with our partner NCSS in this campaign.”  


Ambassadors of the Disability Awareness Campaign!

As a broad-based grantmaker, Tote Board works closely with partners in various sectors, to identify gaps and shape programmes, in order to address social challenges with innovative, sustainable and impactful grants. 

Beyond the Tote Board-Enabling Lives Initiative, Tote Board also contributes to other disability-related projects. Examples include the following: 

$205 million to support persons with disabilities, in the areas of special education, early intervention, training and employment as well as development support programmes, for a period of three years from FY2016 to FY2018 through the Tote Board Social Service Fund 
Development cost for the Enabling Village 
Supported the founding of Caring Fleet Services, a social enterprise seed-funded by Tote Board in 2010, to provide affordable and dedicated transport services for those with mobility issues, such as persons with disabilities. Caring Fleet Services is contracted by five VWOs including SPD
Funded Team Singapore athletes at Asian Para Games and ASEAN Para Games in December 2015 
SPED schools through MOE-Tote Board ICT Fund, totaling $4.5 million from FY2013 to FY2015. Between FY2005 and FY2011, Tote Board provided funding for ICT in SPED from its Computer, AV Equipment and Library Books Grant, which SPED schools tapped on to purchase resources such as computers, assistive technology, specialized equipment and library books
SPED schools through Tote Board Arts Grant, introduced in 1995 to encourage the development of a vibrant arts culture in schools and promote arts appreciation among students. Tote Board Arts Grant is administered by National Arts Council.


About the Tote Board-Enabling Lives Initiative 

The $30 million Tote Board-Enabling Lives Initiative aims to improve the quality of lives and well-being of persons with disabilities and their caregivers.  The Initiative, over a period of five years, was launched in October 2014.  It is a partnership between Tote Board, SG Enable and National Council of Social Service (NCSS).

The Initiative adopts a fresh approach to bringing together the community of Voluntary Welfare Organisations (VWOs), social enterprises and other organisations to work together to co-create and shape solutions that address the challenges faced by persons with disabilities and their caregivers over the course of their lives.  The Initiative will provide grants to seeding of new ideas, pilot programmes, scaling up of evidence-based programmes and cross-sectoral collaborations. It also seeks to share good practices and provides a platform for learning across the disability and social sector. 

Tote Board has appointed SG Enable to administer the grants on disability-related projects in cross-cutting areas such as Data and Technology, Caregiver and Natural Support as well as Transition Management, through grant calls.  Tote Board has appointed NCSS to carry out public education activities to foster greater public awareness and wider acceptance of persons with disabilities.