Better Everyday by Tote Board
Better Everyday is about creating a vibrant and resilient Singapore where no one is left behind and everyone has the opportunity to thrive.
Last updated 29 December 2025
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Overview
For more than three decades, Tote Board has stewarded gaming revenue surpluses by giving towards our community in Singapore for social impact. From demand-led retail funding in the 1980s, we are now issue-based, evidence-driven and outcome-focused in our impact giving to build a caring and resilient Singapore.
The Better Everyday by Tote Board brand speaks of our catalytic grantmaking approach. We want to enable seniors to age well, empower persons with disabilities to lead meaningful lives and inspire anyone with ideas to contribute to their communities. Through arts and sports, we also bring Singaporeans together to foster a shared sense of identity and purpose. Better Everyday is about creating a vibrant and resilient Singapore where no one is left behind and everyone has the opportunity to thrive.
What is Better Everyday by Tote Board?
Better Everyday is our new sub-brand for grantmaking. Together with our partners, we work to enable tangible, life-changing outcomes for the communities we serve, so as to create a Better Everyday for Singapore.
The story behind the smile
Building on Tote Board’s logo, the Better Everyday logo design captures the essence of a smile, representing optimism. The curved line, resembling an upward arc, signifies progress and hope.
This smile, positioned between the letters ‘tt’, transforms them into pillars of strength, symbolising collaboration and shared responsibility that uplifts everyone, regardless of background.
Our logo is more than just a visual mark – it's a reminder of our belief that when we come together with shared purpose and optimism, we can create meaningful change for Singapore.
Better Everyday brand guidelines
Grant partners may contact us for the Better Everyday logo and usage guidelines for use on Tote Board funded project collaterals and communication materials.
Our better stories
Impact giving is more than just financial support – it's about creating tangible, lasting change in the lives of individuals, families, and communities. These stories exemplify the essence of Better Everyday, where every act of kindness, every dollar given, and every minute spent is a positive difference for today and a legacy for tomorrow.
